Riding on my little green bike from Clapham Junction to Kensington yesterday for a meeting, I found myself staring at a poster on the back of a bus. It was a Roadhug campaign poster.
If you read earlier posts in this blog, you'll remember that my friend James came up with the exact same approach for his cycle commute. See "A ride amongst friends", posted in December. He was on to something big. Kensington and Chelsea (the London Borough) have just adopted the philosophy for their road safety campaign, launched last week. Pretend all the road users around you are people you know. It works wonders.